The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 26 Oct, 09:11 UTC

Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their drug-prescribing and record-keeping systems. And…