Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 26 Oct, 04:01 UTC

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.

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Sources

• T2Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroadsAdExchanger / Digiday / MarTech / Search Engine Journal26 Oct, 04:01