‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennials

T1Covered by 1 source · first reported by Fortune at 25 Oct, 09:00 UTC

Michael Buckley has remade the early-2000s premium-denim label with $59 jeans, bedazzled everything, and concerts.

Sources

• T1‘We like to be first to be second’: How True Religion’s CEO is rebuilding the denim brand for Gen Z and millennialsFortune25 Oct, 09:00