Fear-based campaign ads can grab attention, but whether they win votes is less clear

T1Covered by 1 source · first reported by MIT News (research) / Quanta / The Conversation at 23 Oct, 11:38 UTC

Political campaigns often use fear to play on voters’ existing prejudices and stereotypes. What that means for your vote is less predictable.

Sources

• T1Fear-based campaign ads can grab attention, but whether they win votes is less clearMIT News (research) / Quanta / The Conversation23 Oct, 11:38