The rise of ‘Adultoween’ and how adults are driving Halloween spending

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 24 Oct, 04:00 UTC

Adults are fueling $13.5 billion in Halloween spending thanks to the rise of "Adultoween," growing seasonal categories like home decor, and food and beverage.

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Sources

• T2The rise of ‘Adultoween’ and how adults are driving Halloween spendingModern Retail / Digital Commerce 360 / AgFunderNews24 Oct, 04:00