Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 23 Oct, 04:00 UTC

Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to name which clients.

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Sources

• T2Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad dealsModern Retail / Digital Commerce 360 / AgFunderNews23 Oct, 04:00