Identity Resolution Goes The Way Of The Cookie
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing…
Sources
- T2Identity Resolution Goes The Way Of The CookieAdExchanger / Digiday / MarTech / Search Engine Journal