AI boosts discovery but reviews still seal the deal, new research shows

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 23 Oct, 04:01 UTC

ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something.

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Sources

• T2AI boosts discovery but reviews still seal the deal, new research showsAdExchanger / Digiday / MarTech / Search Engine Journal23 Oct, 04:01