Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 22 Oct, 23:34 UTC

If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third quarter earnings call on Thursday, Tim Nolan, an equity analyst at independent financial research firm SSR, asked Omnicom’s leadership how the role of a large holdco will have to…

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Sources

• T2Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?AdExchanger / Digiday / MarTech / Search Engine Journal22 Oct, 23:34