Omnicom lands Coca-Cola’s North American media business

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 22 Oct, 20:52 UTC

The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.

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Sources

• T2Omnicom lands Coca-Cola’s North American media businessAdExchanger / Digiday / MarTech / Search Engine Journal22 Oct, 20:52