Salesforce to acquire Braze for $5.66 billion to expand AI-powered marketing

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 22 Oct, 16:56 UTC

Salesforce plans to acquire Braze for $5.66 billion, making an artificial intelligence (AI) play for technology to help brands respond to shopper behavior in real time. Under the definitive agreement announced Oct. 20, Braze shareholders would receive $47.50 per share in cash. That represents a…

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Sources

• T2Salesforce to acquire Braze for $5.66 billion to expand AI-powered marketingModern Retail / Digital Commerce 360 / AgFunderNews22 Oct, 16:56