Adobe becomes AI fan experience partner of BWT Alpine F1 team

T2Covered by 1 source · first reported by TNW at 22 Oct, 12:00 UTC

Adobe and the BWT Alpine Formula One Team have signed a global premium partnership. Under the deal, Adobe becomes the team’s official AI fan experience partner, providing software to create fan content and understand how fans engage. The partnership starts with the 2027 Formula One season, and…