Why Zeta Global Keeps Buying Companies, Including Two In Two Days

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 22 Oct, 05:00 UTC

Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days…