Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 22 Oct, 04:00 UTC

In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.