Southeast Asia’s sellers spent a decade learning to sell to people. Now they have to sell to AI

T2Covered by 1 source · first reported by SEA: e27 / Vulcan Post at 22 Oct, 01:00 UTC

In February 2026, Sea Limited struck a partnership with Google on “agentic shopping prototypes.” By June, Shopee had become the first Southeast Asian e-commerce platform built directly into ChatGPT, live across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Taiwan and Vietnam. Lazada…

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• T2Southeast Asia’s sellers spent a decade learning to sell to people. Now they have to sell to AISEA: e27 / Vulcan Post22 Oct, 01:00