What championship moments like the Knicks’ Game Four comeback teach brands about real-time marketing

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 21 Oct, 18:02 UTC

Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their…

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• T2What championship moments like the Knicks’ Game Four comeback teach brands about real-time marketingAdExchanger / Digiday / MarTech / Search Engine Journal21 Oct, 18:02