Why uniting supply, demand and intelligence matters in an era of fragmentation

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 21 Oct, 19:20 UTC

Evan Rutchik, president and Chief Strategy Officer, Viamedia Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages. While the goal remains the same, the channels through which those messages are delivered have…

policy

Sources

• T2Why uniting supply, demand and intelligence matters in an era of fragmentationAdExchanger / Digiday / MarTech / Search Engine Journal21 Oct, 19:20