Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 21 Oct, 15:19 UTC

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up nearly half of advertising spend. Now, agentic AI promises something better: the speed and scale of programmatic…

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Sources

• T2Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working MediaAdExchanger / Digiday / MarTech / Search Engine Journal21 Oct, 15:19