Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 21 Oct, 04:01 UTC

Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.

policy

Sources

• T2Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverageAdExchanger / Digiday / MarTech / Search Engine Journal21 Oct, 04:01