Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 21 Oct, 04:03 UTC

Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to the conversion API (CAPI) it launched in March within the Netflix Ads Suite. The Pixel helps standardize the way…

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Sources

• T2Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp DealAdExchanger / Digiday / MarTech / Search Engine Journal21 Oct, 04:03