Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement Growth

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 20 Oct, 23:58 UTC

Netflix's revenue grew 12% YOY to $12.9 billion in Q3, which it maintains is in line with its forecast. Its ads business, however, is lagging slightly compared with expectations, causing Netflix to tweak its forecast for the rest of the year. The post Netflix Touts New Measurement Capabilities As…

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Sources

• T2Netflix Touts New Measurement Capabilities As It Struggles With “Modest” Engagement GrowthAdExchanger / Digiday / MarTech / Search Engine Journal20 Oct, 23:58