Salesforce to acquire marketing automation provider Braze for $5.66B

T2Covered by 1 source · first reported by SiliconANGLE at 20 Oct, 20:23 UTC

Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash. The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew…