Salesforce Buying Customer Engagement Firm Braze for $5.6 Billion

T2Covered by 1 source · first reported by PYMNTS at 20 Oct, 19:38 UTC

Salesforce says it will pay $5.6 billion to acquire customer engagement platform Braze. “Every interaction is an opportunity to wow your customers,” Patrick Stokes, president of applications and marketing at Salesforce, said in a news release announcing the planned acquisition Tuesday (Oct. 20)…