Salesforce to Acquire Marketing Software Maker Braze for Nearly $5.7 Billion

T1Covered by 1 source · first reported by The Information (teasers) at 20 Oct, 17:02 UTC

Salesforce said Tuesday it has agreed to buy customer engagement platform Braze for about $5.66 billion including debt. Braze, which was founded in 2011 and went public a decade later, is a longtime competitor of Salesforce’s Marketing Cloud product, which businesses use to communicate with ...