Microsoft's Xandr grants GDPR rights at a rate of 0%

T2Covered by 1 source · first reported by EFF Deeplinks / noyb / Access Now at 09 Jul 2024, 05:00 UTC

Data Subject Rights Advertising broker Xandr (a Microsoft subsidiary) collects and shares the personal data of millions of Europeans for detailed targeted advertising. This allows Xandr to auction off advertising space to thousands of advertisers. But: although only one ad is ultimately shown to…