The psychological advantage of incrementality testing

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 19 Oct, 12:20 UTC

Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance. The post The psychological advantage of incrementality testing appeared first on MarTech.

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• T2The psychological advantage of incrementality testingAdExchanger / Digiday / MarTech / Search Engine Journal19 Oct, 12:20