Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 20 Oct, 04:35 UTC

Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking behind it can lead to a tremendous amount of waste. For years, the industry has…

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Sources

• T2Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them BillionsAdExchanger / Digiday / MarTech / Search Engine Journal20 Oct, 04:35