The consumer is still human. The gatekeeper isn’t

T2Covered by 1 source · first reported by SEA: e27 / Vulcan Post at 20 Oct, 04:00 UTC

For most of my career in marketing, the basic equation was simple: Brands compete for consumers’ attention. We built campaigns to reach people, influence them, persuade them and ultimately get them to buy. Search changed that equation. Social media changed it again. Algorithms changed it further…

Sources

• T2The consumer is still human. The gatekeeper isn’tSEA: e27 / Vulcan Post20 Oct, 04:00