Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 20 Oct, 04:01 UTC

Prebid wants to change one of the key fundamentals of ad tech.

policy

Sources

• T2Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?AdExchanger / Digiday / MarTech / Search Engine Journal20 Oct, 04:01