Rivian Just Showed BMW How To Do A Movie Tie-Up That Doesn’t Piss People Off

T2Covered by 1 source · first reported by electrive / Charged EVs / The Autopian / Sustainable Bus at 19 Oct, 19:25 UTC

BMW drew the ire of many autojournalists and, presumably, some car owners when it put what was essentially an advertisement for the new Spider-Man movie in its new electric cars. While this was ultimately a minor thing that could quickly be ignored, what it portended felt major. For an enthusiast…