Bonobos launches Shopify-powered site with omnichannel fit and profile capabilities

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 19 Oct, 17:40 UTC

Menswear brand Bonobos announced the relaunch of its website on Shopify in October. The company cited numerous benefits that it will seek to realize. Examples include faster checkout and new “My Fit” profiles that sync sizing between Bonobos.com and its 48 physical stores, known as Guideshops…