How Australian Home Lender Lendi Measures The Invisible Work Of AI

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 19 Oct, 16:03 UTC

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is mostly still a mystery. But “ you can’t improve what you can’t measure,” said Michael McCash, GM…