You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 19 Oct, 12:00 UTC

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn that persona into a handful of targetable attributes…

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Sources

• T2You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?AdExchanger / Digiday / MarTech / Search Engine Journal19 Oct, 12:00