How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 19 Oct, 12:05 UTC

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. Programmatic was supposed to make buying ads easier. For plenty of marketers, though, it made things more complicated. Amazon Ads thinks AI can…

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Sources

• T2How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From MarketersAdExchanger / Digiday / MarTech / Search Engine Journal19 Oct, 12:05