Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 19 Oct, 04:01 UTC

Just under Publics, Omnicom and WPP, the scrum among a handful of holdcos and indies to stand out yields some interesting moves.

policy

Sources

• T2Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?AdExchanger / Digiday / MarTech / Search Engine Journal19 Oct, 04:01