Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 19 Oct, 04:01 UTC

This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.

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Sources

• T2Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home categoryAdExchanger / Digiday / MarTech / Search Engine Journal19 Oct, 04:01