NBCUniversal’s shoppable TV business is seeing a boost from shows like ‘Traitors’ and ‘Love Island USA’

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 19 Oct, 04:00 UTC

NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including "Top Chef" and "Below Deck."

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Sources

• T2NBCUniversal’s shoppable TV business is seeing a boost from shows like ‘Traitors’ and ‘Love Island USA’Modern Retail / Digital Commerce 360 / AgFunderNews19 Oct, 04:00