Retail media budgets are growing. Advertisers’ patience isn’t.

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 16 Oct, 12:30 UTC

Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money. The post Retail media budgets are growing. Advertisers’ patience isn’t. appeared first on MarTech.

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• T2Retail media budgets are growing. Advertisers’ patience isn’t.AdExchanger / Digiday / MarTech / Search Engine Journal16 Oct, 12:30