Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo

T2Covered by 1 source · first reported by Modern Retail / Digital Commerce 360 / AgFunderNews at 17 Oct, 04:00 UTC

Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.

policy

Sources

• T2Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia RodrigoModern Retail / Digital Commerce 360 / AgFunderNews17 Oct, 04:00