Huntington unites marketing, digital in a push for growth

T2Covered by 1 source · first reported by Payments Dive / Banking Dive at 25 Sept, 13:57 UTC

Former USAA executive Ameesh Vakharia has been tasked with aligning the regional bank’s brand experience with its digital product delivery. “We can't have marketing buzzwords or campaigns that don't manifest,” he said.

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Sources

• T2Huntington unites marketing, digital in a push for growthPayments Dive / Banking Dive25 Sept, 13:57