The Auction Flip: Prebid’s Plan To Swap Places With Google

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 15 Oct, 19:30 UTC

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.” The post The Auction Flip…

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Sources

• T2The Auction Flip: Prebid’s Plan To Swap Places With GoogleAdExchanger / Digiday / MarTech / Search Engine Journal15 Oct, 19:30