AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboe

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 25 Sept, 14:30 UTC

AI models are everywhere. The data you feed them isn't. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys. The post AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It appeared first on Search Engine Journal.

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• T2AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It via @sejournal, @gregjarboeAdExchanger / Digiday / MarTech / Search Engine Journal25 Sept, 14:30