Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 15 Oct, 04:01 UTC

At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.

aipolicy

Sources

• T2Media Briefing: Overheard from publishers at Digiday London Media Strategies Town HallAdExchanger / Digiday / MarTech / Search Engine Journal15 Oct, 04:01