Addressability is back as a headline concern for attendees at this year’s Prebid Summit

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 15 Oct, 04:01 UTC

Speakers decry 'UMPs' as the new ad networks, with talk far outweighing understanding.

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Sources

• T2Addressability is back as a headline concern for attendees at this year’s Prebid SummitAdExchanger / Digiday / MarTech / Search Engine Journal15 Oct, 04:01