Every dashboard is green. So why can’t anyone say what worked?

T2Covered by 1 source · first reported by SEA: e27 / Vulcan Post at 15 Oct, 03:00 UTC

Here is an uncomfortable finding for anyone building a 2027 marketing plan this month: audiences are warming to advertising, and marketers are growing less sure that theirs works. That tension sits at the centre of Kantar’s Media Reactions study, published on 2 October and based on interviews with…