Why This Marketing Measurement Company Just Open-Sourced Its Forecasting Engine

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 25 Sept, 13:00 UTC

Marketing measurement is really about answering two questions: What happened? And what should I do about it? Most marketing mix models are built to answer the first one, but the second is where things get harder and also more interesting. On Friday, Lifesight – a marketing measurement platform that…

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• T2Why This Marketing Measurement Company Just Open-Sourced Its Forecasting EngineAdExchanger / Digiday / MarTech / Search Engine Journal25 Sept, 13:00