Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 14 Oct, 20:28 UTC

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are handing over the reins before they’ve established a trusted…

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Sources

• T2Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical AssetAdExchanger / Digiday / MarTech / Search Engine Journal14 Oct, 20:28