Making the case for purchase and intent data in programmatic

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 14 Oct, 18:49 UTC

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up that spend is more fragmented than it’s ever been. Programmatic has more data…

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Sources

• T2Making the case for purchase and intent data in programmaticAdExchanger / Digiday / MarTech / Search Engine Journal14 Oct, 18:49