Publishers and buyers are rethinking how to create connections that drive performance in the AI era

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 14 Oct, 15:55 UTC

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. Partner…

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Sources

• T2Publishers and buyers are rethinking how to create connections that drive performance in the AI eraAdExchanger / Digiday / MarTech / Search Engine Journal14 Oct, 15:55