LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback

T2Covered by 1 source · first reported by AdExchanger / Digiday / MarTech / Search Engine Journal at 14 Oct, 12:00 UTC

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this inventory through agentic pipes with the help of indie agency H/L. The…